Words with passports

Localisation, copywriting and editing for content that needs to travel well.

Untangle this

Embossed passport and travel papers with sketches of European landmarks and a map of Italy.

Two humans. Four language directions. One very low tolerance for stiff copy.

We have seen every flavour of awkward translation, overexcited AI and marketing copy that sounds like it was assembled in a meeting with no windows.

See the usual suspects

Two language specialists holding playful translation signs and a slogan passport at a café table.

When words cross borders, they pick up strange habits.

We smooth out the awkward bits, keep the good bits, and make the whole thing sound like it was meant to be there.

Localisation & Transcreation

For websites, product pages and campaign copy that need to feel native, not imported.

Unknot it

Localisation & Transcreation

For websites, product pages and campaign copy that need to feel native, not imported.

Unknot it

Copywriting

For marketing content that needs a pulse without turning into brochure jazz.

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Copywriting

For marketing content that needs a pulse without turning into brochure jazz.

Unknot it

Editing

For English, Hungarian or Italian text that nearly works, which is often where the trouble hides.

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Editing

For English, Hungarian or Italian text that nearly works, which is often where the trouble hides.

Unknot it

Proof of judgement, not borrowed glory

No client secrets. No trophy cabinet. Just a few fictional-but-realistic samples that show how we think, edit and rescue multilingual copy.

Website localisation / IT–EN

Off-Tone Copy at Customs

An Italian website had the right idea, but the English arrived looking suspicious at the border. Andy cleaned the tone, kept the local warmth and made the copy feel ready for actual readers, not just customs.

Peek inside

A man sitting at an Italian café with a Vespa, holding an open stamped passport-style folder.

Website localisation / IT–EN

Off-Tone Copy at Customs

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Website localisation / IT–EN

Off-Tone Copy at Customs

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Multilingual campaign localisation

The Robot Needed a Red Pen

A campaign line worked in one language, then looked confused at border control. We rebuilt it so the idea could travel properly in English, Hungarian and Italian.

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A woman editing copy at a desk with a red pencil, marked papers and a small robot beside her.

Multilingual campaign localisation

The Robot Needed a Red Pen

A campaign line worked in one language, then looked confused at border control. We rebuilt it so the idea could travel properly in English, Hungarian and Italian.

Peek inside

Multilingual campaign localisation

The Robot Needed a Red Pen

A campaign line worked in one language, then looked confused at border control. We rebuilt it so the idea could travel properly in English, Hungarian and Italian.

Peek inside

UX microcopy / IT–EN

The Button Was Overcaffeinated

An Italian app flow had tiny labels that kept turning into speeches. Andy trimmed the caffeine, calmed the verbs and made the English UI short enough to click without sighing.

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A man holding an oversized espresso cup at an Italian café with editing notes, a laptop and papers.

UX microcopy / IT–EN

The Button Was Overcaffeinated

An Italian app flow had tiny labels that kept turning into speeches. Andy trimmed the caffeine, calmed the verbs and made the English UI short enough to click without sighing.

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UX microcopy / IT–EN

The Button Was Overcaffeinated

An Italian app flow had tiny labels that kept turning into speeches. Andy trimmed the caffeine, calmed the verbs and made the English UI short enough to click without sighing.

Peek inside

AI post-editing / EN–HU

The Cube Didn’t Click

An AI draft had the right words, but the logic was still wearing English shoes. Judit sorted the tone, CTA wording and local rhythm until the Hungarian felt clear, natural and ready to use.

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A woman working beside a large Rubik’s cube-style table covered with colourful sticky notes.

AI post-editing / EN–HU

The Cube Didn’t Click

An AI draft had the right words, but the logic was still wearing English shoes. Judit sorted the tone, CTA wording and local rhythm until the Hungarian felt clear, natural and ready to use.

Peek inside

AI post-editing / EN–HU

The Cube Didn’t Click

An AI draft had the right words, but the logic was still wearing English shoes. Judit sorted the tone, CTA wording and local rhythm until the Hungarian felt clear, natural and ready to use.

Peek inside

Talk is cheap. Copy isn’t.

You will find shy headlines, overpacked sentences and multilingual copy trying very hard not to look confused. We spot the wobble and give the words a spine.

The Nervous Bits

Useful answers before you send us the copy.

Is this translation, localisation or editing?

What kind of markets do you understand?

What languages are we talking about?

Can you work with AI, DeepL or ChatGPT drafts?

What can we send?

Got text behaving badly?

Share the context, language pair or link. Website copy, AI clean-up, localisation review, EN/HU, IT/EN, product text or UX microcopy. Give us the background, and we’ll look at the words.

wordspassports@gmail.com

Got text behaving badly?

Share the context, language pair or link. Website copy, AI clean-up, localisation review, EN/HU, IT/EN, product text or UX microcopy. Give us the background, and we’ll look at the words.

wordspassports@gmail.com

Got text behaving badly?

Share the context, language pair or link. Website copy, AI clean-up, localisation review, EN/HU, IT/EN, product text or UX microcopy. Give us the background, and we’ll look at the words.

wordspassports@gmail.com